What We Do
Content has the power to connect us, to inspire us, and to move us forward.
In a world where content marketing looks increasingly the same, we help brands rise above with authenticity, heart, and a human touch. The result? Content that enriches your customers’ lives, shows them a future full of possibility, and converts them into fans for life.
Our specialties include:
Creating content and executive communications programs that drive impact and fuel brand loyalty
Developing guest contributor programs that unearth the stories of your biggest fans
Creating dynamic, best-in-class content at scale, bringing your vision to life faster than you thought possible
Our Partners
Our clients are driven by the same values we are: helping people find creative fulfillment, take charge of their professional development, and have some fun along the way.
Adrian and team are the secret sauce to any content program’s success. Working with the Society team could not be easier, and they’ve allowed us to scale our content strategy rapidly and effectively.
As anyone who has worked with writers knows, good ones are few and far between. Society is that gem we were looking so hard for, with writing that feels on brand and not SEO-forced, strategic, and big picture.
Amy Jacobowitz
Content Lead, Skillshare
Who We Are
Standing out in a sea of SEO-optimized same means infusing your content with the stories only you can tell.
We bring our journalistic roots to your business, uncovering the threads of your brand’s DNA and weaving them into content magic.
Our Founder
Formerly the inaugural editor-in-chief of career destination The Muse, Adrian Granzella Larssen launched Sweet Spot Content in 2017.
With a 20-year career in communications, editorial direction, and sourcing talent, Sweet Spot quickly attracted companies and writers looking to bring meaning and vibrancy to content marketing. Six years later, her commitment to creating purposeful work for her clients and team has evolved into Society, a content studio for thoughtful brands and visionary leaders.
In addition to leading Society, Adrian writes about the future of work for publications like Insider, Fast Company, and Forbes.
Our Writers
Our global collective of writers, editors, and strategists are specialists and enthusiasts in the topics they cover—ensuring thoughtful, nuanced, best-in-class content for every partnership. In addition to their work in brand storytelling, our writers have been featured in publications like The New York Times, the Guardian, Forbes, Inc., and Quartz.
Connect
Tell us more about your purpose-driven brand and the content you want to offer the world. We’d love to create with you.
* Required Fields